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Monday, March 17, 2008 | 6:55pm
MARKETING MATTERS: Eva Mendes gets back to work as new face of Calvin Klein Lingerie
I knew a little rehab wouldn’t stop her. I can’t wait to see these ads.
Highbrid Nation’s favorite spicy latina, Eva Mendes has been tapped as the spokesmodel for the new global advertising campaign for Calvin Klein’s Seductive Foundations, Ck’s newest lingerie brand designed for full figured women (aka normal chicks.) The new gig comes just weeks after Eva signed on to be the face of the new Calvin Klein’s fragrance campaign scheduled to launch this fall.
“She really embodies the essence of the Calvin Klein brand and we look forward to seeing that carried through in the creative,” said Tom Murry, president and CEO of Calvin Klein Inc. “We are trying to get across that these new products are for fuller busted, shapelier kinds of women and when we looked at the talent, Eva was right.”
Oh is she ever. Many of you may have missed it but Ms. Mendes totally climbed my honey’s chart with her steamy performance in We Own The Night. Good for you Eva! Looks like she’s out of Rehab and back to killing em softly.
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