Comments on: Doo Doo Business - Fab Signs on To Crocs Sponsored Tour http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/ Fri, 05 Dec 2008 06:07:05 +0000 http://wordpress.org/?v=2.3.1 By: » BUSINESS MATTERS: Crocs Video Network. When Extending Your Brand Goes Wrong | Highbrid Nation | Because Knowledge is Power http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-43362 » BUSINESS MATTERS: Crocs Video Network. When Extending Your Brand Goes Wrong | Highbrid Nation | Because Knowledge is Power Sat, 17 May 2008 13:13:01 +0000 http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-43362 [...] the suburbs and scream doo doo fashion.  Well recently I wrote a scathing post called  “Doo Doo Business - Fab Signs on To Crocs Sponsored Tour - Why the “Cut The Check” defens...” in response to Fab’s head scratcher of a partnership with rockers OneRepublic for [...] […] the suburbs and scream doo doo fashion.  Well recently I wrote a scathing post called  “Doo Doo Business - Fab Signs on To Crocs Sponsored Tour - Why the “Cut The Check” defens…” in response to Fab’s head scratcher of a partnership with rockers OneRepublic for […]

]]> By: cahmodity http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-31579 cahmodity Sat, 08 Mar 2008 03:16:27 +0000 http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-31579 Those shits actually gotta name...them joints is terrible! Those shits actually gotta name…them joints is terrible!

]]> By: Highbrid Nation | Because Knowledge is Power http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-31546 Highbrid Nation | Because Knowledge is Power Fri, 07 Mar 2008 19:37:14 +0000 http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-31546 [...] once again just like with Fabolous and the Crocs Tour, one might argue its just a sponsorship to position your name in a more mainstream market. But in [...] […] once again just like with Fabolous and the Crocs Tour, one might argue its just a sponsorship to position your name in a more mainstream market. But in […]

]]> By: Dos Un http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-31513 Dos Un Fri, 07 Mar 2008 16:51:46 +0000 http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-31513 crocs, smith ha ha ahah crocs, smith ha ha ahah

]]> By: Some ID C http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-31497 Some ID C Fri, 07 Mar 2008 14:31:24 +0000 http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-31497 I feel you on that S Dot I feel you on that S Dot

]]> By: Juan "S. Stylus" Perez http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-31495 Juan "S. Stylus" Perez Fri, 07 Mar 2008 14:11:12 +0000 http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-31495 Some ID C...that's great but this is a PROMOTIONAL deal. Crocs are the worst pair of footwear to ever hit the market. Yeah they're probably comfortable but no one whose ever rocked to a Biggie Album is ever going to lay to claim to rocking Crocs in the street. So he's going to be on stage saying "Shout to Crocs, real fine footwear?" And people are going to beleive him? If anything its a bad association on Crocs part. Lenox Lewis looked stupid enough promoting them on The Apprentice. Maybe I'm making an example out of Fab but his marketing choices have been suspect. Remember the TV ads with him rocking those Reebok 5411's. Terrible. Good Argument though none the less. Some ID C…that’s great but this is a PROMOTIONAL deal. Crocs are the worst pair of footwear to ever hit the market. Yeah they’re probably comfortable but no one whose ever rocked to a Biggie Album is ever going to lay to claim to rocking Crocs in the street. So he’s going to be on stage saying “Shout to Crocs, real fine footwear?” And people are going to beleive him? If anything its a bad association on Crocs part. Lenox Lewis looked stupid enough promoting them on The Apprentice.

Maybe I’m making an example out of Fab but his marketing choices have been suspect. Remember the TV ads with him rocking those Reebok 5411’s. Terrible. Good Argument though none the less.

]]> By: Some ID C http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-31493 Some ID C Fri, 07 Mar 2008 13:48:34 +0000 http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-31493 S.Dot i agree there is a problem with the cut the check Philosophy, but i don't think that is FAB's thought in this case. I agree thoses shoes have nothing to do with hip hop, but looking at the tour stops don't you think this opens up FAB's music to a different demographic? As regards his "image", as long as FAB doesn't wear the shoe how will his image be effected? The problem i see is that many people MUST associate Hip Hop artist with certain Products, but they never expect them to widen out. In 50's case it took major marketing dollars, Ad's, and Coca-Cola to buy Glaceau for us to notice that grape quater-water i mean "Formula 50" was a good idea. So give FAB some time maybe one of his ventures might pop-off S.Dot i agree there is a problem with the cut the check Philosophy, but i don’t think that is FAB’s thought in this case. I agree thoses shoes have nothing to do with hip hop, but looking at the tour stops don’t you think this opens up FAB’s music to a different demographic? As regards his “image”, as long as FAB doesn’t wear the shoe how will his image be effected?
The problem i see is that many people MUST associate Hip Hop artist with certain Products, but they never expect them to widen out.
In 50’s case it took major marketing dollars, Ad’s, and Coca-Cola to buy Glaceau for us to notice that grape quater-water i mean “Formula 50″ was a good idea. So give FAB some time maybe one of his ventures might pop-off

]]> By: Highbrid Nation | Because Knowledge is Power http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-31492 Highbrid Nation | Because Knowledge is Power Fri, 07 Mar 2008 13:37:53 +0000 http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-31492 [...] pay attention to the DETAILS.  This is one of the biggest marketing blunders since…yesterdays Fabolous/ Crocs disaster.  Whoever was responsible for approving the ad missed an important detail.  Lil Wayne bent over a [...] […] pay attention to the DETAILS.  This is one of the biggest marketing blunders since…yesterdays Fabolous/ Crocs disaster.  Whoever was responsible for approving the ad missed an important detail.  Lil Wayne bent over a […]

]]> By: Doo Doo Business - Fab Signs on To Crocs Sponsored Tour http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-31474 Doo Doo Business - Fab Signs on To Crocs Sponsored Tour Fri, 07 Mar 2008 07:06:33 +0000 http://highbridnation.com/2008/03/07/doo-doo-business-fab-signs-on-to-crocs-sponsored-tour/#comment-31474 [...] Cheap iPods, MP3 Players, DVDs On Celebs, Music & Movies wrote an interesting post today onHere’s a quick excerpt From the desk of “huh?”  Looks like Fabolous is at it again.  I know dude is from Brooklyn but I’m telling you he’s never saw a check he didn’t like.   Allhiphop.com is reporting that Fab has teamed up with Timberland’s rock band, OneRepublic to promote Crocs.  Yeah those ugly ass shoes with the holes in them that every rich white family is rocking in a suburb near you.  The duo will hit the road as part of the Croc’s Next Step Campus Tour. Allhiphop went on to talk more about the tour and [...] […] Cheap iPods, MP3 Players, DVDs On Celebs, Music & Movies wrote an interesting post today onHere’s a quick excerpt From the desk of “huh?”  Looks like Fabolous is at it again.  I know dude is from Brooklyn but I’m telling you he’s never saw a check he didn’t like.   Allhiphop.com is reporting that Fab has teamed up with Timberland’s rock band, OneRepublic to promote Crocs.  Yeah those ugly ass shoes with the holes in them that every rich white family is rocking in a suburb near you.  The duo will hit the road as part of the Croc’s Next Step Campus Tour. Allhiphop went on to talk more about the tour and […]

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