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Friday, March 7, 2008 | 1:39am
Doo Doo Business – Fab Signs on To Crocs Sponsored Tour
Why the “Cut The Check” defense doesn’t apply
From the desk of “huh?” Looks like Fabolous is at it again. I know dude is from Brooklyn but I’m telling you he’s never saw a check he didn’t like.  Allhiphop.com is reporting that Fab has teamed up with Timberland’s rock band, OneRepublic to promote Crocs. Yeah those ugly ass shoes with the holes in them that every rich white family is rocking in a suburb near you. The duo will hit the road as part of the Croc’s Next Step Campus Tour.
Allhiphop went on to talk more about the tour and if you really care you can read more here. But I’m really miffed about this Crocs thing. I understand the company is growing by leaps and bounds. It was recently featured on an episode of Celebrity Apprentice. So Kudos to their marketing managment/ product placement/ public relations teams.  But what the eff do Crocs have to do with Hip Hop? I understand its just a sponsorship for Fab but its also a bad look.
Hip Hop (and I’m speaking in broad business terms) has had a habit of saying “just cut the check.” If you want me in a monkey suit, I’ll do it “just cut the check.” The problem with this philosophy is eventually your public image suffers. Don’t underestimate the power of street crediblity. Associating yourself with quality and RELEVANT brands will not only maintain your image but IMPROVE IT. Look at 50, he’s only become more popular since signing on with Vitamin Water. On the other hand Fab is all over the place. He’s endorsed now two different footwear lines, the biscuit Reeboks and now Crocs. Sorry Fab you loose.
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S.Dot i agree there is a problem with the cut the check Philosophy, but i don’t think that is FAB’s thought in this case. I agree thoses shoes have nothing to do with hip hop, but looking at the tour stops don’t you think this opens up FAB’s music to a different demographic? As regards his “image”, as long as FAB doesn’t wear the shoe how will his image be effected?
The problem i see is that many people MUST associate Hip Hop artist with certain Products, but they never expect them to widen out.
In 50′s case it took major marketing dollars, Ad’s, and Coca-Cola to buy Glaceau for us to notice that grape quater-water i mean “Formula 50″ was a good idea. So give FAB some time maybe one of his ventures might pop-off
Some ID C…that’s great but this is a PROMOTIONAL deal. Crocs are the worst pair of footwear to ever hit the market. Yeah they’re probably comfortable but no one whose ever rocked to a Biggie Album is ever going to lay to claim to rocking Crocs in the street. So he’s going to be on stage saying “Shout to Crocs, real fine footwear?” And people are going to beleive him? If anything its a bad association on Crocs part. Lenox Lewis looked stupid enough promoting them on The Apprentice.
Maybe I’m making an example out of Fab but his marketing choices have been suspect. Remember the TV ads with him rocking those Reebok 5411′s. Terrible. Good Argument though none the less.
I feel you on that S Dot
crocs, smith ha ha ahah
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Those shits actually gotta name…them joints is terrible!
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