King Russel “Joffery Joffer” Simmons  from the almighty land of Fat Farm has sent out a royal missive to all his loyal Hip Hop subjects announcing his endorsement for Senator Barack Obama.  Yo…who does this clown think he is?  Two problems with this and this is coming from someone who idolizes Russell so its completely objective.

FIRST: Since when do business moguls officially endorse a candidate?  You’re not a highly reputable media outlet like Highbrid Nation (toungue in cheek.)  If you voted for him say you voted for dude…wear a pin like my man Spike does at the Knicks game.  He’s more relevant than you are and he doesn’t need to put out a press release.

SECOND: Your primaries past almost a month ago Russell.  What point does it make releasing an endorsement this late in the game.  Its like betting on a baseball game in the 9th inning with two outs and Mariano Rivera on the mound.  Go back to sitting on your Yoga mat.

Anyway if you care here’s Russel’s release from his PR company: JLM PR:

Today I am announcing my personal endorsement of Senator Barack Obama for President of the United States.

During the last nine months, I have closely observed the presidential campaigns, analyzed the issues and platforms of the major candidates, and have had substantive discussions with Senator Clinton and Senator Obama. From the sidelines of the primaries and debates, I have been particularly inspired by the fact that Senator Obama has built an unprecedented, national movement comprised of people from all ethnic, racial, political, social and economic backgrounds.

In particular, the response to Obama by young voters across America continues to be monumental. Obama’s leadership, passion and demand for a change resonates effectively with the aspirations of millions of people who want a better quality of life. This is truly a transcendent and historic moment in American politics and I am obligated not to remain on the sidelines.

Although I have great respect for the accomplishments of Senator Clinton and I have personally worked with Senator Clinton successfully on issues concerning education, prison reform and poverty, I am now compelled by my own personal conscience to publicly state, “I support and endorse Barack Obama for President.”

As the Chairman of the non-partisan, nonprofit The Foundation for Ethnic Understanding, it is my personal opinion that Senator Obama’s campaign for President has and will continue to transcend race in America and have a profound positive impact on the very issues I have been fighting for my whole life. Many of you know my work as Chairman of the non-partisan, nonprofit Hip-Hop Summit Action Network.

Hip-Hop as a cultural phenomena is also about transformation and taking action to end poverty, war and ignorance. While I am endorsing Senator Obama as a private citizen, I am in complete solidarity with the transformative consciousness of the growing number artists and young people from the hip-hop generation that are overwhelmingly supporting Obama.

Russell Simmons