Even as a pregnant women you should smell good and I guess if you’re Halle Berry you can make crazy dough too. According to Woman’s Wear Daily Beauty Giant Coty, has reached an agreement with my baby’s mother Academy Award-winning actress, Halle Berry on a “scent development deal.”

This is huuuge! Most often when I cover starts for the Marketing Matters feature we’re discussing endorsements. Coty has recruited Goddess Berry to begin developing a fragrance portfolio AS WELL AS appearing in its advertising in other words: CRAZY CAKE! How much? Well the terms are undisclosed but similar deals have netted 3 to $5 million up front, with a royalty of about 5 percent. J. Alba took home about $5 mil for a similar contract with Revlon last year.

“Halle is an iconic actress and symbolizes beauty to many generations,” Steve Mormoris, senior vice president of global marketing at Coty Beauty US, told WWD. “Halle has always been a little more mysterious, not quite as open with her personal life as some other stars. Her fragrances will allow her to present another facet of her personality to her fans.”