» MARKETING MATTERS: J. Timberlake New Face of Givenchy | Highbrid Nation

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Saturday, February 23, 2008 | 6:55pm

MARKETING MATTERS: J. Timberlake New Face of Givenchy

Posted by Juan

Mo Money.

Earlier this week, Justin Timberlake locked up a new deal to become the spokesperson for Parfums Givenchy new mens fragrance this coming fall.

According to Alain Lorenzo, president of the French perfume brand, JT is just endorsing the new sent and was not involved in its development. “Beyond his huge celebrity appeal, we chose Justin Timberlake because he is a world recognized trendsetter who redefines modern elegance. He’s multitalented, he’s been voted one of the sexiest men in the world and he’s a trendsetter, not just in musical terms but in the way he lives and dresses.”

I’m not really sure if Justin is a exactly represents the taste of Highbrid Nation however you gotta respect that man’s gangsta. He’s transcended a horrible boy band, created lava hot tracks with the likes of Timberland and The Neptunes. He’s managed to not only bag Britney Spears but get out before she went 730 and then moved on to Fat Back Award veteran Jessica Biel. The Derek Jeter of music.

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