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Monday, February 18, 2008 | 1:01pm

MARKETING MATTERS: WWE’S John Cena Signs on as New Face of Gillette

Posted by Juan

Actor, Wrestler, Rapper and now Pitchman

WWE Superstar and certified gold hip hop artist, John Cena has inked a deal with Gillette to their lead man in the brand’s new Fusion Phenom razor marketing campaign. According to the release, the campaign is scheduled to extend through the summer in the US and feature print, television and mobile marketing. Look for his commercial, Gillette Young Guns‘ to air later this month.

“John is an incredible talent. His appeal as a sports entertainer, actor and musical artist is perfect for our new razor and personal grooming products campaigns,” said Michelle Potorski, Associate Marketing Director, Gillette North America. “He made a fantastic impression when we worked with him on the television series, and he embodies the qualities we are looking for in a spokesperson, someone who believes that looking good is a critical part of performing at your best.”

“I had a great experience working with Gillette on Fast Cars and Superstars (The Gillette Young Guns Celebrity Race.) I am exciting about working with such a respected brand,” said Cena. “It’s great to be associated with Gillette. I have been a loyal Gillette man since I started shaving.”