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Sunday, February 17, 2008 | 12:45pm
Marketing Matters/New Music Video: Swizz Beatz, “Candy Paint (Sound of Color)”
Swizz’s new video from The Gap’s Sound of Color Campaign
The Gap has been teaming up with various music artists for a new campaign they call “Sound of Color”. The way it works is, each artist is assigned a color and records a song with that song as inspiration. Then a director comes in and directs a video for each song.
Other than attaching their brand to the project I don’t see any real benefit for The Gap other than just having their brand connected to the concept. It’s hard to tell if the artists are wearing Gap clothing or not in the videos.
Below you’ll find the video from Swizz Beatz who was assigned the color green. And for more info check soundofcolor.com
FILED IN Business & Marketing, Fashion, Music, New Videos
