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Friday, February 15, 2008 | 8:58am
MARKETING MATTERS: Oscar’s Ads to have a Superbowl Feel…And Pricetag
With rumors of a looming recession, corporate American has been aggressively slashing human resources and reevaluating their marketing strategies. ABC is trying to take advantage of these uncertain times by boosting the demand for ad space during their broadcast of the Academy Awards on Feb. 24.�� In addition, the ABC brass hopes that the now [...]
With rumors of a looming recession, corporate American has been aggressively slashing human resources and reevaluating their marketing strategies. ABC is trying to take advantage of these uncertain times by boosting the demand for ad space during their broadcast of the Academy Awards on Feb. 24.�� In addition, the ABC brass hopes that the now ended writers strike will draw additional viewers, those who went unfulfilled last month when stars who were supporting the writers failed to attend the People’s Choice Awards on CBS and the Golden Globes on NBC.
Thursday, the New York Times discussed how the network’s sales team is treating the Oscar show’s real estate as if it were the Super Bowl. Marketers will be spending an estimated $1.6 million for each 30 seconds of commercial time during the program so as a result many advertisers are planning to run spots previously unseen by consumers. ABC is asserting that viewers will flock to tv sets to once again see what the creative teams on Madison Avenue avenue can come up with.
Ad agencies have already announced sponsors, MasterCard, J. C. Penney, Dove Supreme Cream Oil Body Wash, Coca-Cola, General Motors, L’Or�al and Procter & Gamble all plan to unveil new superbowl type ads during the Oscar broadcast.
FILED IN Business & Marketing, Entertainment, Need to Know, TV
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