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Friday, February 15, 2008 | 2:59pm

MARKETING MATTERS: D. Wade’s Up. G2 Commercial to launch During NBA All Star Weekend

Posted by Juan

Behind the Scenes Video

The folks at Gatorade are not playing. They’ve dumped a ton of money behind the new G2 brand with their Super Bowl XLII commercial. Building on the momentum they will debut a new 30-second G2 commercial starring Dwyane Wade during Friday evening’s NBA All Star Rookie Game.

Wade, who just re-uped for a multi-year deal with the nation’s top sports drink company, joins Jeter, Peyton Manning and Maria Sharapova as the athletes who will be featured in the comprehensive integrated marketing campaign to support the launch of G2.

Gatorade has been telling anyone who will listen that G2 (Pepsi-Cola) is the New Off-the-Field Hydrator probably designed to compete in the Vitamin Water (Coca-Cola) category. In the meantime peep the behind the scenes footage.

FILED IN Business & Marketing, Need to Know, Sports, Video

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1 Comment »

Comment by Marcus "Dos Un" Holmes
2008-02-15 15:01:48

thats wzup

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