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Monday, February 11, 2008 | 12:30pm
MARKETING MATTERS/New Music Video: Alesha Dixon, “Just For You I Will”
British Beauty pimps herself for new For Focus
Over here in the state we don’t really know too much about Alesha Dixon. What I can tell you is that she’s talented, beautiful and won the U.K. show “Stricly Come Dancing”. To promote her new single, she partnered with Ford for what can only be described as half music video/ half car commercial. It seems odd to see a car smack in the middle of a performance music video but it somehow works. Could this be the future of music videos? We all know artists get paid for product placement but could we see that transform into music videos that double as TV commercials for a product or brand? I’ll let you guy’s check the video and weigh in.
FILED IN Business & Marketing, Cars, Honeys, Music, New Videos, TV
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- MARKET MATTERS/New Music Video: Alesha Dixon, “For You I Will”-online music
[…] unknown wrote an interesting post today onHere’s a quick excerptTo promote her new single, she partnered with Ford for what can only be described as half music video/ half car commercial. It seems odd to see a car smack in the middle of a performance music video but it somehow works. … […]
- » MARKET MATTERS/New Music Video: Alesha Dixon, “For You I Will” MTV Mash-Ups: The Ultimate MTV Experience
[…] Read the rest of this great post here […]
- MARKET MATTERS/New Music Video: Alesha Dixon, “For You I Will”-download music
[…] Fuzzy Crew wrote an interesting post today onHere’s a quick excerptTo promote her new single, she partnered with Ford for what can only be described as half music video/ half car commercial. It seems odd to see a car smack in the middle of a performance music video but it somehow works. … […]
- MARKET MATTERS/New Music Video: Alesha Dixon, “For You I Will”-Download Music
[…] Chris Dunphy wrote an interesting post today onHere’s a quick excerptTo promote her new single, she partnered with Ford for what can only be described as half music video/ half car commercial. It seems odd to see a car smack in the middle of a performance music video but it somehow works. … […]
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definitely fine, gotta see yard though
Couldnt help but notice how much this looked and sounded like a bond theme…..
true
LOL Dos Un. From a marketing perspective it works. Its non-evasive and engages fans in the product she’s promoting. I think you’re right Gleb, this is the age of the future.