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Wednesday, January 30, 2008 | 4:14pm

MARKETING MATTERS: Svedka Vodka to launch a campaign feeding off Election Buzz

Posted by Juan

Great Marketing…very thorough

Impact’s 2004 “Hot Brand” Svedka Vodka and its Vodkaï¿½s sexy Svedka_grl (not to be confused with Heinekenï¿½s Draftkeg Robot) are launching a campaign to put the “party” back in party politics. Feeding on the Presidential Election energy of Super Tuesday (February 5^th), Svedka will launch a campaign to put a “Fembot in the White House.” Her “Join the Party” platform will call for the country to vote first and then raise a glass and celebrate diversity, celebrate freedom of expression and most importantly, to celebrate the right of all Americans over the age of 21 to party!” Look for the ads coming soon. Pretty interesting branding and very thorough campaign.

FILED IN Business & Marketing, Need to Know