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Tuesday, January 29, 2008 | 10:31am
BUSINESS MATTERS: CNBC to Air Feature on Rise of Nike Empire
How the swoosh came to be
CNBC will air a documentary piece entitled “SWOOSH: Inside Nike” that explores the building of the Nike brand into a cult icon of sport. I’m sure it will address Nike’s long time relationship with Michael Jordan and the individualizing of his brand and what its meant for the shoe game. It premiers February 12 at 10PM ET…set your TiVo.
FILED IN Need to Know
