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3 comments

Wednesday, January 2, 2008 | 9:46am

Marketing Matters: Fat Joe Endorses Escalade on MyCadillacStory.com

Posted by Juan

Fat Joe Shares Why He Loves His Escolade on MyCadillacStory.com

Cadillac recently created an online environment called “MyCadillacStory.com.” Its designed to be a place where Caddy owners can come and upload videos of themselves and how their Cadillac interacts with their life. The site is highlighted by a few celebrity endorsers whose talk candidly about their experiences with the vehicles in video shorts. The project is in collaboration with YouTube and Google. Here’s the latest Fat Joe joint.

They call him a hip hop mogul. I’m not sure Id go that far. Wynton Marsalis has a video also but he’s a Fake Ass Miles Davis. Oh and Joe, what’s Closedaphobic? That’s why people don’t take hip hop seriously. Big up to my man Mikey Benson, his manager, who gets him these gigs though. You doing your thing as always brother.

Fat Boy

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3 Responses to Marketing Matters: Fat Joe Endorses Escalade on MyCadillacStory.com

  1. that piece has actually been running as an ad on this site. Caddalac has been using it to target hip hop sites.

  2. S Dot Stylus says:

    Well there you have it…IT WORKS!

  3. def. not a mogul, what’s good with uncle mick???

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