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Friday, December 21, 2007 | 11:42am
MARKETING MATTERS: Queen Latifah the latest celebrity Jenny Craig Endorser
Signs on to promote Jenny Craig’s Healthy Lifestyle Program
On the real, there probably is no rapper that has made more from their post music career than Queen Latifah. The sultry Oscar-nominated actress (born Dana Owens,) added to her outstanding resume this week, which includes being a Covergirl model, when she signing on to be the latest celebrity spokesperson for the weight-loss campaign of Jenny Craig. She joins the ranks of Kirstie Alley, Valerie Bertinelli, Monica Lewinsky and Cindy Williams as their latest endorser.
“We are thrilled to have Queen Latifah support our mission of improving health by taking her first step toward achieving a more healthful lifestyle,” said Scott Parker, Jenny Craig’s VP, Marketing. “Queen Latifah joins forces with Jenny Craig to communicate the importance of how small lifestyle changes, in the areas of diet and exercise, can have positive effects on overall health.”
Latifah, whose currently stars in Hairspray will be part of a campaign focused on a healthier lifestyle, not on getting onto a specific dress size like most other Jenny Craig spokeswomen. Her campaign is being designed to promote Jenny Craig’s healthy eating and exercise programs.
Naturally weightloss and exercise are hot buttons in today’s society. With the popularity surrounding gym memberships, Celebrity Fit Club and The Biggest Looser, Jenny Craig the originators of weight loss programs are sure to hit a home run with Latifah.
FILED IN Business & Marketing, Movies, Music, Need to Know
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Will Smith doesn’t count? Not saying that Queen isn’t big. I think Will pulls in more funds.
fa sho
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I was actually thinking the same thing as Urban Thought. Will Smith is much more accomplished than Latifah but I think she’s definately a trail blazer for women. Black women in particular.
I’m not sure about that. Will Smith hasn’t been nominated for an academy award though has he?
Actually Will Smith received an acedemy nomination for ALI. His latest film I Am Legend was produced by his own Production company Overbrook. His show FP of Bel Air was more successful than Latifah’s Living Single…and that’s just the surface… But Latifah has her accomplishments as well I’m not discrediting her at all…I’m just saying…
Queen Latifah is on my big girls I would smash list even though she’s not a fan of penises. Jill Scott, Raven Symone, and the Big Broad that was on Celebrity Fit Club w/the Brat and Warren G I cant remember her name she’s on there too.
Well…I just think that Queen Latifah’s contributions have overall been more important to black entertainment. She has had Flavor Unit Productions for years and in fact was the first independent black record label to hold her masters…well not including Suge Knight and Death Row.
lol, S Dot, think you may have lost this debate but like I said, she has contributed a lot and is an excellent role model for young black women.
And 4PL, the celb you are thinking is Kimberly Locke
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