YouTube has quickly become one of the more popular web destinations on the internet. Web junkies have satisfied their content cravings by feasting on the video shorts. But how do some of these videos get so popular garnering millions of views? Chances are there are some very tactical marketing teams behind the otherwise seemingly harmless content.

Dan Ackerman Greenberg of The Comotion Group, a company dedicated to marketing viral video details the practice and why it can be a killer tool for everyone from the upstart music group to the fortune 500.

In the article, Ackerman details the 9 essential secrets to making your YouTube video rise among the video clutter and GO VIRAL. So if you’re an emcee, producer, videographer or business owner this is a MUST READ! Here is a breakdown of each secret but be sure to read the entire article.

#1: Not all viral videos are what they seem
#2: Content is NOT King
#3: Core Strategy: Getting onto the Most Viewed page
#4: Title Optimization
#5: Thumbnail Optimization
#6: Commenting: Having a conversation with yourself
#7: Releasing all videos simultaneously
#8: Strategic Tagging: Leading viewers down the rabbit hole
#9: Metrics/Tracking: How we measure effectiveness