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1 comments

Monday, June 11, 2007 | 12:51pm

Apple Plans To Provide Movie Rentals Through iTunes

Posted by Mike "Evorgleb" Belgrove

When it comes to buying songs online, iTunes has that on lock. If you didn’t know that then you are probably living under a rock (if you are indeed living under a rock I’d like to have you click here to go buy my music). Now Apple plans a repeat performace with movies.
When Apple […]

APT

When it comes to buying songs online, iTunes has that on lock. If you didn’t know that then you are probably living under a rock (if you are indeed living under a rock I’d like to have you click here to go buy my music). Now Apple plans a repeat performace with movies.

When Apple released the Apple TV most people said to themselves, “That’s cool and everything but how often would I really use it?”. Looks like Apple is giving everyone the answer to that question. In Apple’s vision people will go on iTunes, rent a movie, then stream it through their Apple TV and be able to watch it on their television. Currently Apple allows people to buy movies on iTunes for about $12-15 dollars. However movie rentals will only be $2.99 for a 30-day rental. Much better than what you are paying at Blockbuster right? And that’s exactly what Apple hopes people will begin to see.

Personally I feel this makes buying an Apple TV a much better investment. According to Apple people haven’t really been buying movies much online because people generally watch a movie once and then never watch it again. Most of the time this is true, so being able to rent a movie and to have it for a whole month sounds like a sweet deal. However at the same time another reason I don’t think movie downloads have really taken off is because it takes so long to download a movie. People often decide to watch a movie on the spur of a moment but if its gonna take me 5 hours to download the movie I want to see, I’m just not going to bother.

So I do think Apple has made the idea much more appealing but I’m not hoping on board until the download time become faster.

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1 Comment »

Comment by S Dot Stylus
2007-06-11 13:24:03

5 hours? they better give me the joint free.

 
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