When it comes to buying songs online, iTunes has that on lock. If you didn’t know that then you are probably living under a rock (if you are indeed living under a rock I’d like to have you click here to go buy my music). Now Apple plans a repeat performace with movies.

When Apple released the Apple TV most people said to themselves, “That’s cool and everything but how often would I really use it?”. Looks like Apple is giving everyone the answer to that question. In Apple’s vision people will go on iTunes, rent a movie, then stream it through their Apple TV and be able to watch it on their television. Currently Apple allows people to buy movies on iTunes for about $12-15 dollars. However movie rentals will only be $2.99 for a 30-day rental. Much better than what you are paying at Blockbuster right? And that’s exactly what Apple hopes people will begin to see.

Personally I feel this makes buying an Apple TV a much better investment. According to Apple people haven’t really been buying movies much online because people generally watch a movie once and then never watch it again. Most of the time this is true, so being able to rent a movie and to have it for a whole month sounds like a sweet deal. However at the same time another reason I don’t think movie downloads have really taken off is because it takes so long to download a movie. People often decide to watch a movie on the spur of a moment but if its gonna take me 5 hours to download the movie I want to see, I’m just not going to bother.

So I do think Apple has made the idea much more appealing but I’m not hoping on board until the download time become faster.