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2 comments

Monday, March 12, 2007 | 7:29pm

Starbucks, Concord Form Hear Music Label

Posted by Marcus "Dos Un" Holmes

Billboard.com reports that Starbucks and Concord Music Group have formed a new label, Hear Music, which will sign established and emerging artists directly for distribution inside and outside the coffee chain.
Under the collaborative venture, Starbucks will take primary responsibility for A&R, while Concord will lead marketing, promotion and distribution of Hear Music artists outside the […]

Billboard.com reports that Starbucks and Concord Music Group have formed a new label, Hear Music, which will sign established and emerging artists directly for distribution inside and outside the coffee chain.

Under the collaborative venture, Starbucks will take primary responsibility for A&R, while Concord will lead marketing, promotion and distribution of Hear Music artists outside the cafes.

Hear Music expects to release its first album by the end of this year. Neither Starbucks nor Concord would confirm a New York Post report that Sir Paul McCartney is close to signing a deal.

Since 1999, the Hear Music brand has been used for compilations and co-releases for sale at Starbucks locations. The name will now be used exclusively for the Los Angeles-based Hear Music label partnership.

Following the success of past joint releases, including Ray Charles’ “Genius Loves Company” and Sergio Mendes’ “Timeless,” the company launched its Starbucks Hear Music Debut series, through which emerging artists released their first albums exclusively at Starbucks locations.

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Marcus "Dos Un" Holmes »
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2 Comments »

Comment by Evorgleb
2007-03-13 12:21:03

i love it. I think its amazing how some of these companies use thier brand power to expand into other market. They play music in starbucks so why not own the label the artists are on? genius. You gonna see more and more of this to the point where people no longer think in terms of companies just powerful brands. And of course Highbrid will be one of those ;)

 
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Trackback responses to this post
  • Highbrid Nation » Blog Archive » McCartney Signs to New Starbucks Label

    […] The music world was rocked on Wednesday when The Starbucks Corp. announced that Paul McCartney was the first artist signed to it’s new record label. As we reported here on Highbrid Nation, Starbucks and Concord Music Group have formed a new label, Hear Music, which is designed to sign established and emerging artists directly for distribution inside and outside the coffee chain. However McCartney is far from a rookie. […]



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