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Monday, January 29, 2007 | 6:40pm
Jay-Z Goes Back To Pushin’ Coke
   The Coca-Cola Company has reached out to Jay-Z and his apparel company Rocawear to help re-launch Coke’s Cherry Coke beverage brand. The deal requires Jay to have a hands on approach to the beverage. Jay’s input will be involved in all aspects of the re-launch; from TV commercials, the design of the new can [...]
 
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The Coca-Cola Company has reached out to Jay-Z and his apparel company Rocawear to help re-launch Coke’s Cherry Coke beverage brand. The deal requires Jay to have a hands on approach to the beverage.
Jay’s input will be involved in all aspects of the re-launch; from TV commercials, the design of the new can and making an appearance (as well help produce) at the official launch at New York’s Fashion Week on Feb. 7th. This of course will be 3 days after his Super Bowl Ad appearnce for Bud Light as you heard here previously.
The campaign will consist of radio,internet, print and TV ads that will have music from Jay-Z but may not necessarily have him appear within the ads.
FILED IN Music, Need to Know
lol, that title was super clever…but anyway, this once again shows that jay IS the face of hip hop as far as corperate america is concerned
CokePusha!!!!