Jay Z & Bud Collabo for Super Bowl Commercial

Posted by Marcus "Dos Un" Holmes

While former rapper Kevin Federline may miss the chance to appear in a Superbowl XLI commercial this year due to the controversial content of his advertisement, fans of rap can take solace in seeing superstar Jay-Z instead. Over 90 million viewers will see Jay-Z square off with former Miami Dolphins coach Don Shula in a [...]

Over 90 million viewers will see Jay-Z square off with former Miami Dolphins coach Don Shula in a new commercial for Bud Light. The two men engage in a chess-like high tech football game that uses holographic imagery.

The Bud spot is part of Jay-Z’s new partnership with St. Louis-based brewer Anheuser-Busch, which was announced in Oct. 2006. Click here to read rest of this entry.

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2 Comments »

Comment by Evorgleb

2007-01-26 12:55:17

this guy is the first rapper to become a brand. hes right up there with Oprah and Martha

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Highbrid Nation » Blog Archive » Jay-Z Goes Back To Pushin’ Coke

[...] Jay’s input will be involved in all aspects of the re-launch; from TV commercials, the design of the new can and making an appearance (as well help produce) at the official launch at New York’s Fashion Week on Feb. 7th.Â This of course will be 3 days after his Super Bowl Ad appearnce for Bud Light as you heard here previously. [...]