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Monday, January 8, 2007 | 1:35pm
Jay-Z & GM Collaborate on “Jay-Z Blue” Denali
  Jay-Z and General Motors are teaming up to bring a stylish hue to a rugged sport utility vehicle. The music mogul emerged from a concept GMC Yukon Denali SUV on stage Saturday during a celebrity-filled party thrown by General Motors Corp. on the eve of media previews for the North American International Auto Show. [...]
 
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Jay-Z and General Motors are teaming up to bring a stylish hue to a rugged sport utility vehicle. The music mogul emerged from a concept GMC Yukon Denali SUV on stage Saturday during a celebrity-filled party thrown by General Motors Corp. on the eve of media previews for the North American International Auto Show.
 
Painted “Jay-Z Blue,” ( a new color hue of blue Jay-Z has registered with color authority, Pantone) the SUV was developed through a partnership with the rapper during the past two years. Jay-Z, whose real name is Shawn Carter, worked with the company’s global color studio to create the reflective blue color for the SUV.
“Hopefully I’ll be able to drive one of them out of here tonight,” he said.
Jigga was also known to reference the the hue in Young Jeezy‘s “Go Crazy” remix:
“…attract money, my worst color is light green/my favorite hue is Jay-Z blue…”
The North American International Auto Show opens to the public from Jan. 13 – Jan. 21, 2007.Â
FILED IN Cars, Music, Need to Know
jay-z blue. its funny I actually thought of doing something like that a long time ago. A Evorgleb Purple if you will. Of course Jay did first and its genius. It wont be long before you see all types of products in the hue. They should have luached the color with the kingdom come album. It could have been blue instead of red. that would have been the best time to introduce the public to the new “greastest color of all time”
You must give respect when respect is due. Jay is killing the market overall albeit., music, vehicles, and he even owns his own color come on man!
Nguhs already know how I feel about blue…wish I did it first but, that shit hot!!!
The dude is way large.
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