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Wednesday, November 29, 2006 | 5:23pm
Hov Killin’ em Loudly
With a host of major new releases hitting shelves last week in time for post-Thanksgiving shopping, Jay-Z’s “Kingdom Come” came out on top of The Billboard 200. The Roc-A-Fella/Def Jam set moved a whopping 680,000 copies in the United States, according to Nielsen SoundScan, the ex-retiree’s biggest sales week ever, as well as his ninth [...]

With a host of major new releases hitting shelves last week in time for post-Thanksgiving shopping, Jay-Z’s “Kingdom Come” came out on top of The Billboard 200. The Roc-A-Fella/Def Jam set moved a whopping 680,000 copies in the United States, according to Nielsen SoundScan, the ex-retiree’s biggest sales week ever, as well as his ninth No. 1 on the chart. He thusly ties the Rolling Stones for the third-most No. 1s, behind the Beatles with 19 and Elvis Presley with 10.
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THATS A LOT OF UNITS BUT ITS RELATIVE TO HIS PROMOTIONAL EFFORTS HE HAD UNPRECEDENTED PROMOTION. THE VIDEO FOR YOUR LEAD SINGLE DEBUTS DURING HALF TIME OF MONDAY NIGHT FOOTBALL , THEN YOU TAKE THE SAME VIDEO AND MAKE IT INTO A COMMERCIAL FOR BUDWEISER THAT PLAYS REPEATEDLY FOR WEEKS AT EVERY MAJOR SPORTING EVENT THAT AIRS ON TELEVISION. K FED WOULD SELL THAT MUCH WITH THAT SORT OF PROMO. NOT TO DOWN PLAY WHAT HOV IS DOING I’M THOROUGHLY IMPRESSED BY HIS PROMO EFFORTS AND THE ALBUM ITSELF I THINK THIS IS GOING TO REVOLUTIONIZE THE GAME CORPORATE AMERICA IS ABOUT TO EMBRACE HIP HOP AS A MARKETING TOOL LIKE NEVER BEFORE